The second identifiable subgroup within a population that be-gins use of an innovation. They follow innovators and precede the early majority. Their role is to be opinion leaders and have influence over the early majority.

is a term used to characterize the first groups of users of any new digital device, app, program, etc. It is also sometimes used more particularly to name people who habitually seek to have the newest hi-tech stuff, or who love the challenge of experimenting with the latest products.

are next and climb aboard a trend early in the process. (Remember: these concepts are applicable to all timeframes independently.) They are also less likely to be driven by communal decisions. They can become very aggressive. The early majority